This is reflected in the cookie category’s recent performance, with unit sales falling 3.8% to 2.8 billion and dollar sales rising 7.7%, to $8.6 billion, according to IRI data for the 52 weeks ending Sept. This meant partnering with Original Sunshine and using their first-of-its-kind gluten-free wheat-based flour made with regeneratively farmed ingredients.“Cookie sales will likely return to traditional slow-volume growth patterns as consumers increasingly shift food consumption back to away-from-home eating, but inflation-fueled higher prices will boost dollar sales at least through 2022,” explained Jennifer Christ, manager, food and beverage research, Packaged Facts. We don’t settle at Last Crumb, so we made sure to source the finest ingredients and wouldn’t compromise on taste or texture until we got it right. We set out to not only make the best gluten-free cookies to ever exist, but to make these cookies so good that even people who aren’t gluten-free would come back for seconds. ALB: Was there much trial and error involved when working on these recipes?ĪA: Absolutely! This was a labor of love. Each box comes with a dozen indulgent cookies in flavors we've given fun names to like I Lava You, which is a chocolate lava cookie and Birthday Boohoo, a play on a birthday cake cookie. Original Sunshine gluten-free flour ©AudreyMa ALB: Are all of the cookie flavors versions of already released cookies (like the lava one?) or did you create new cookies?ĪA: We’ve taken four of our most iconic classic flavors and put a gluten-free twist on them using Original Sunshine gluten-free flour. We tend to bring back collections based on popular demand, so that is generally how we’ll determine whether the Gluten Free Collection will make another appearance in the future. Last Crumb’s Gluten Free Collection will drop on our website three times during the month: on April 12th, 19th and 26th, and we expect it to sell out fast - I definitely recommend signing up for emails and texts so that you get notified as soon as it drops. ALB: How often do you think you'll feature gluten-free cookies?ĪA: Special collections like this gluten free one are available for a limited time only, so we encourage everyone who wants them to get on our list for the drops. Last Crumb has become synonymous with decadence since we launched in 2020, and our Gluten Free Collection carries on that legacy. I know I’m biased, but everyone who has had a sneak peek agrees that these are the most delicious, rich, and gooey gluten-free cookies around. Last Crumb’s Gluten Free Collection turned out better than even the gluten eaters among us could have ever expected. There’s too many dry, tasteless gluten free cookies on the market currently, so we had our work cut out for us. We knew we had to create something that catered to that audience and tasted just as good as our original recipe. So many of our friends, family, and customers have been asking for great tasting gluten free desserts, so it made sense for our next collection to be Gluten Free. Editor Amber Love Bond: What made you decide to make gluten-free cookies?Īlana Arnold: Never say never, right? Our Last Crumb community is super important to us, and we are constantly gathering their feedback to inspire new flavors and drops.
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